Shopping

Boat Sport Marine & Powersports Eagle River

Boat Sport Marine is a family-owned and operated business that has been a staple of the Eagle River community since 1952. Located directly on the Eagle River Chain of Lakes, it serves as a vital hub for both local residents and visitors to enjoy the area’s natural beauty year-round. Key...

4th of July Celebration

The Eagle River 4th of July Celebration is one of the most anticipated annual events in the Northwoods, drawing thousands of residents and visitors to celebrate American independence in a classic, small-town atmosphere. Key Highlights of the Event: Spectacular Parade: The festivities kick off with a massive parade through downtown...

Eagle River Car and Truck Show - August

The Eagle River Car & Truck Show is a premier regional event that has been a Northwoods tradition for over four decades. It brings together automotive enthusiasts, collectors, and families for a day of nostalgia and community celebration in downtown Eagle River. Key Highlights of the Event: Spectacular Display: The...

Christmas Kickoff - December

The Christmas Kickoff is a beloved annual tradition that officially welcomes the holiday season to the Northwoods. Held in downtown Eagle River, this event transforms the city into a festive winter wonderland, bringing the community together through classic holiday activities. Key Highlights of the Event: Sleigh & Wagon Rides: One...

Hallowfest - October

Hallowfest is a vibrant, family-oriented autumn festival held annually in downtown Eagle River. It is designed to celebrate the Halloween season with a mix of traditional fall activities, community engagement, and local commerce. Key Highlights of the Event: Downtown Trick-or-Treating: One of the main attractions is the safe environment created...

Labor Day Arts and Crafts Show - September

The Labor Day Arts and Crafts Show is a premier end-of-summer tradition held in downtown Eagle River. This open-air festival serves as a major cultural and social gathering, celebrating the talent of regional artisans and the transition into the fall season. Key Highlights of the Event: Artisan Marketplace: The show...

Memorial Day Arts and Crafts Show - May

The Memorial Day Arts and Crafts Show and Sidewalk Sales is a premier open-air event that officially kicks off the summer season in Eagle River. It transforms the downtown area into a vibrant marketplace, celebrating local creativity and the community's holiday spirit. Key Highlights of the Event: Artisanal Showcase: The...

Mistletoe Magic - December

Mistletoe Magic is a charming holiday event held annually in downtown Eagle River. It is designed to immerse residents and visitors in the festive spirit of the season while promoting local commerce and community togetherness. Key Highlights of the Event: Holiday Shopping Experience: The event serves as a "premier shopping...

Sip-N-Suds Shop and Stroll - June

The Sip n’ Shop Wine Walk is a popular social and commercial event held in downtown Eagle River. It is designed to blend local commerce with a fun, interactive social experience, encouraging participants to explore the city’s unique retail offerings in a relaxed atmosphere. Key Highlights of the Event: Unique...

Small Business Saturday - November

Downtown Eagle River serves as the vibrant heart of the community, acting as a central hub for commerce, culture, and social life in the Northwoods. More than just a shopping district, it is a gathering place that preserves the town’s historic charm while providing modern amenities. What it offers to...

Wi-Does Wine Walk - November

The WI Does Wine Walk is a premier social and shopping event held in downtown Eagle River, specifically designed to celebrate Wisconsin-made wines and local entrepreneurship. It brings together residents and visitors for an afternoon of exploration, tasting, and community engagement. Key Highlights of the Event: Promotion of Local Industry:...

St. Germain Flea Market - June

The St. Germain Flea Market is one of the largest and most iconic outdoor markets in the Midwest. Held every Monday from Memorial Day through Labor Day, it has been a cornerstone of the Northwoods summer experience for five decades, drawing thousands of visitors to St. Germain Community Park. Key...

Twilight Market - August

The Twilight Market is a popular evening event held at the St. Germain Community Park. It serves as a modern, festive twist on the traditional farmers market, providing a vibrant social and commercial space for the community during the summer months. Key Highlights of the Event: Support for Local Artisans...

Holiday Marketplace - December

The Holiday Marketplace is a festive community event held annually in late autumn at the St. Germain Community Center. It serves as the official kickoff to the Christmas shopping season, transforming the town into a hub of holiday cheer and local commerce. Key Highlights of the Event: Platform for Local...